TIPPING POINT Paperback – by Malcolm Gladwell

Publisher : Abacus; New Ed edition (14 February 2002)
Language : English
Paperback : 288 pages
ISBN-10 : 0349113467
Item Weight : 230 g
Dimensions : 19.8 x 2 x 16 cm

19.8 x 2 x 16 cm wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him’ Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.’Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better’ George Stephanopoulos