The Dip Paperback – by Seth Godin (Author)

Publisher : Piatkus (26 July 2007)
Language : English
Paperback : 96 pages
ISBN-10 : 0749928301
Item Weight : 93 g
Dimensions : 14.1 x 0.8 x 19.4 cm

Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt – until they commit to beating the right Dip for the right reasons. You’ll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. ‘Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin’s truth-that “we fail when we get distracted by tasks we don’t have the guts to quit”-makes excellent sense of an often-difficult career move’ (