Swipe to Unlock Paperback – by Neel Mehta

Publisher : Createspace Independent Pub (20 September 2017)
Language : English
Paperback : 366 pages
ISBN-10 : 1976182190
Item Weight : 408 g
Dimensions : 13.97 x 2.21 x 21.59 cm

13.97 x 2.21 x 21.59 cm WANT A NON-CODING JOB AT A TECH COMPANY?Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017).You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here’s the secret: you don’t need to learn how to code to break into the tech industry.Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We’ll explain how Google’s ad targeting algorithm works, but Google probably won’t ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google’s ad platform works, you’ll be in a far stronger position to come up with good growth strategies. We’ll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users’ accounts. We’l