Purple Cow Paperback – by Seth Godin (Author)

Publisher : Penguin UK; Latest Edition (27 January 2005)
Language : English
Paperback : 160 pages
ISBN-10 : 9780141016405
Item Weight : 117 g
Dimensions : 22 x 15 x 2.5 cm

ion savvy, success of a brand is all about building remarkable products that can stand out of the crowd. Purple Cow: Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd, hugely owing to how unusual it is. The book can help readers learn about modern marketing paradigms. Godin’s strategies can help streamline marketers, thus helping them move up the corporate ladder. By quoting the examples of many leading brands, Godin has explained his marketing principles in a simple, yet effective manner. According to the book, clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. Through his book, Godin also speaks about identifying the right early adopters of the product who can play a major role in deciding the mass acceptance of the product. With a lot of useful tips on brand building, the book is useful for marketers, entrepreneurs and key corporate decision makers. Published in 2005 by Penguin UK, Purple Cow: Transform Your Business By Being Remarkable is available as a paperback. Key Features: The book is an international bestseller that has sold over 150,000 copies in more than 23 print runs. It has made it to the bestseller lists of