Crossing the Chasm, 3rd Edition (Paperback) by Geoffrey A. Moore
Crossing the Chasm, 3rd Edition (Paperback) by Geoffrey A. Moore
Original price was: ₹799.00.₹325.00Current price is: ₹325.00.
Publisher : Harper Business; 3rd edition (28 January 2014)
Language : English
Paperback : 288 pages
ISBN-10 : 0062292986
Item Weight : 209 g
Dimensions : 13.49 x 1.65 x 20.32 cm
brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
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