Lean B2B: Build Products Businesses Want (Second Edition) by Etienne Garbugli
Lean B2B: Build Products Businesses Want (Second Edition) by Etienne Garbugli
Original price was: ₹780.00.₹500.00Current price is: ₹500.00.
Publisher : Etienne Garbugli; 2nd ed. edition (22 March 2022)
Language : English
Paperback : 358 pages
ISBN-10 : 1778074057
Item Weight : 476 g
Dimensions : 15.24 x 1.88 x 22.86 cm
) to quickly get from idea to product/market fit in B2B. Startups like Loopio , Knoetic , Flutura , Cobrainer , and Jupl were able to leverage the methodology to learn, test, validate, and build sustainable businesses. Intrapreneurs, corporate innovators, and innovation consultants in companies like Altran , the Netherlands Aerospace Centre (NLR) , and ING leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products.
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